The Rise of Web Series. Why Traditional Funding Models Fail and How BetterInvest Bridges the Gap?

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The world of entertainment is witnessing a revolution – the rise of web series. Short, captivating narratives delivered through online platforms like YouTube have captured the imagination of audiences worldwide. These web series, with their diverse creators and niche content, are shaking up the industry. But for the passionate minds behind them, securing funding remains a significant hurdle. Here's where traditional models fall short, and a new solution emerges – the dazzling world of digital diamonds (we'll touch on that later).

However, for web series producers facing immediate financial needs, BetterInvest offers a powerful solution: invoice discounting of OTT rights.

‍‍The Web Series Revolution

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Web series offer a breath of fresh air compared to traditional television. Gone are the days of limited channel options and rigid schedules. Web series cater to on-demand viewing with shorter episodes, allowing for a more personalized and convenient experience. They also provide a platform for new voices and innovative storytelling, often focusing on niche genres and underrepresented narratives. Dedicated streaming platforms like Netflix are even entering the web series arena, further solidifying their place in the entertainment landscape.

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Why Traditional Models Fall Short?

Despite their growing popularity, web series producers face a significant challenge – securing funding. Traditional models like studio financing and network deals are simply not well-suited for their format and distribution channels.

These models often have high barriers to entry, requiring producers to navigate a complex pitching process and pilot production stages. Studios, with their risk-averse nature, favor established formats and hesitate to invest in unproven web series concepts. Additionally, the budgets allocated to web series pale in comparison to those of network shows, limiting production quality and hindering their ability to compete.
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The Power of Invoice Discounting for Web Series 

There's a solution available today specifically designed to address their immediate cash flow needs: invoice discounting of OTT rights. This approach is similar to how invoice discounting helps production houses.
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Understanding Invoice Discounting

Production houses need funds to complete and release projects. Invoice discounting lets them sell upcoming receivables from streaming services (OTT platforms) for upfront funds. It's like getting an advance on your paycheck! However, the advance on this paycheck is only possible if the Production House has already sold the web series to an OTT platform.
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Why Do Web Series Producers Need Cash Flow?

Just like movie production houses, web series creators face a cash flow crunch despite securing OTT deals. Here's why:

• OTT Payment Structures: Similar to movie deals, OTT platforms don't pay the full amount upfront for web series. They typically structure payments in tranches linked to milestones, such as series completion or release on their platform.
• Post-Production & Marketing Costs: Even with an OTT deal in place, significant expenses remain. Editing, visual effects, sound design, and a robust marketing campaign are crucial for a successful launch.
• Ongoing Project Management: Production houses often juggle multiple projects simultaneously. Invoice discounting provides the cash flow needed to manage ongoing operations and invest in future web series.

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Web Series and the Future of Entertainment

The limitations of traditional funding models are clear – they leave many promising web series concepts struggling. BetterInvest's invoice discounting solution offers a powerful alternative, providing web series producers with the cash flow they need to bring their creative visions to life.

This, coupled with the potential of future solutions like digital diamonds, paints a bright future for web series and the ever-evolving entertainment landscape.
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Conclusion

The web series revolution is here to stay, offering fresh perspectives and captivating stories. However, traditional funding models often leave these creative endeavours starved for cash. BetterInvest's invoice discounting solution offers a bridge, providing web series producers with the vital resources they need to complete their projects and compete in a dynamic market.

Looking ahead, innovative solutions like digital diamonds hold the promise of further democratizing web series funding and empowering a new generation of storytellers. The future of entertainment is undoubtedly bright, fueled by the boundless creativity of web series and the financial solutions that help bring them to life.

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